The redesign of Yoloberry focuses on revitalizing the brand to appeal to today’s college students. With a fresh, modern aesthetic, the new identity captures a vibrant, youthful energy while maintaining the fun and delicious essence of frozen yogurt. The updated logo, bold colors, and playful typography create a visually engaging experience, reflecting the dynamic lifestyle of the college demographic. By emphasizing convenience, community, and indulgence, this redesign connects with students' desire for quick, tasty, and trendy snack options.