Super Cucas is a family-owned restaurant in Isla Vista with a rich history and vibrant community presence. After dining there a few times, I noticed that the existing logo no longer reflected the energy and authenticity of the brand. Inspired by the original design, I set out to rebrand the restaurant, infusing it with a fresh, contemporary style that still honors its cultural roots. I collaborated with my Latina/o friends and colleagues to incorporate key elements of Hispanic culture, ensuring the logo would resonate with both the local community and newcomers. The updated design features bold, warm colors and dynamic typography that reflect the lively, welcoming atmosphere of the restaurant. I also created a secondary logo for alternate packaging and designed a pattern to accompany the bag sticker, making the brand cohesive, visually striking, and easily recognizable across different touchpoints. This rebrand captures the heart of Super Cucas while giving it a modern, cohesive visual identity.