ModuPup
Reusable dog toys
Role
Low and High-fidelity Lead, UI/UX Designer, Product Designer
Timeline
January - March 2025 (3 months)
Team
Developer & UX Researcher (1)
UI/UX Designer (1)
Product Designer (1)
Overview
ModuPup case study covers many areas of design interest:
Web Design
Product Modeling
Brand Development
Problem Statement
Dog owners frequently encounter issues with pet toy waste, as traditional toys wear out quickly and contribute to landfill waste. Many pet owners seek sustainable alternatives but struggle to find durable, eco-friendly options that cater to their dog's specific needs. ModuPup aims to address this challenge by offering a modular, customizable, and long-lasting toy system, reducing waste while enhancing the pet play experience.
Research Goals
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Understand dog owners' purchasing behaviors and pain points regarding pet toys.
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Evaluate the usability and appeal of ModuPup’s modular toy system.
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Assess customer perception of the subscription model and sustainability aspects.
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Identify potential barriers to adoption and areas for website improvement.
Target Users
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Primary Users: Dog owners who prioritize sustainability and quality in pet products.
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Secondary Users: Pet enthusiasts, environmentally conscious consumers, and subscription service users.
Research Methods
Survey: targeting dog owners to gather insights on toy durability concerns, purchasing habits, and interest in sustainable toy options.
85% of respondents expressed frustration with the short lifespan of traditional pet toys
72% of dog owners stated that they try to seek eco-friendly pet products, but find them difficult to find or too expensive
78% found the subscription service model appealing, particularity if it included a discount
41% of dog owners expressed concern about the durability of the interchangeable toy parts and their safety
Competitor Analysis: analyze existing sustainable pet toy brands to identify strengths, weaknesses, and opportunities for differentiation.
Website Ideation
Low-Fi Wireframes
Final Homepage
Product Development
Product Design Sketches
Early Stage Iteration
Mid Stage Drafting
Final Drafted Sketches
Brand Development
Brand Identity & Packaging
Reflection & Next Steps
My next steps for ModuPup is to develop more webpages to truly bring this product to life. Another goal I have for the brand is to further refine my modular design, using Rhino to 3D print a prototype of the product to test in real life.
Stay tuned for updates on ModuPup!
3D Models
